Scandia


In 2010 we seized the opportunity to enter Hungarian canned food market on two price levels – mainstream and premium.
Scandia is our premium brand in Hungary and we custom – designed the packaging. We went through thoroughly analyzing the category, identifying market features, selecting our partners, developing our labels and campaign.

Scandia portfolio includes 12 articles under pate, meat and ready meals categories:

PATE:

  • Pork pate 120 g
  • Pork pate with peppers 120 g
  • Chicken pate 120 g
  • Whole duck liver pate 120 g
  • Whole goose liver pate 120 g

MEAT:

  • Pork  200 g
  • Chicken 200g
  • Pork 300 g

READY MEALS:

  • Beef sour soup 400 g
  • Chicken sour soup 400 g
  • Beans and sausages 400 g
  • Beans and pork ribs 400 g

All recipes are customized to meat Hungarian eating habits and Hungarian taste.
Our two recipes for whole duck and  whole goose liver pate are absolutely unique on Hungarian market due to their exclusive content of duck meat & liver and goose meat & liver.
You can find our products in both international key accounts and local retailers such as Tesco, CBA, Real, Cora, Match, Auchan, Metro, Profi, Penny.
Our brand Scandia HU received right from its first year an especially designed communication campaign through a series of communication media: TV, Print, Radio, Outdoor, In-store along with photo-packs, billboards, TV commercials.